BRATISLAVA/ PRAGUE – J&T BANKA won Zlatá pecka 2010 for its radio spot “Časové znamenie” (Time Signal). Spot was made by the advertising agency Wiktor Leo Burnett.
“For me, the acquisition of the Zlatá pecka award represents a solid proof of connection of two top teams which are able not only to perform above standard but, what is important, together they achieve amazing results. I am very pleased that we have obtained this prestigious award again and I believe that also for our colleagues from the Wiktor Leo Burnett agency the award represents not only a satisfaction and acknowledgement but also a motivation for further work. I would like to thank all our colleagues from the agency as well as from our bank for a perfectly done job,” said Monika Céreová, Director of J&T BANKA Bratislava.
Peter Kontra, managing director of Wiktor Leo Burnett added: “I am very happy that our agency has won another international award for creativity for work for J&T BANKA also in this year. We are really glad that people in J&T BANKA enjoy original and unusual concepts. This is what connects us and makes us different from the others. Finally, you can see that in the result.”
Zlatá pecka is a competition organized by the Association of Czech Advertising Agencies and Marketing Communication since 1995. It belongs to the most recognized awards which may be achieved in the field of advertising. The competition evaluates and awards top creative works in the area of advertising and marketing communication from the aspect of creativity, wit, accomplishment and implementation. It is an opportunity to exchange professional experiences and creative opinions, and to meet those who significantly participate in the increase of the professional level of advertising in the Czech and Slovak Republic. The competition involves original advertising products, such as advertisements, television and radio spots, and other audio visual works, multimedia and internet presentations, internet advertising formats, billboards, posters as well as other works and design of objects used for advertising and propagation.
Works are evaluated by a jury of 8 members - representatives of media, artistic professions and V.I.P. persons. This year, the jury was chaired by Michael Meier, president of one of the biggest European independent marketing and communication networks “E3 Network” and CEO of one of the leading German advertising agencies. This year, 206 works from 42 advertising agencies applied; eight from Slovakia. A shortlist of 50 works was made based on the voting results and 20 of these works makes the main awards from their nominations. The Zlatá pecka competition is also the only competition where the “advertising favourites” can be elected also by general public. The announcement of winners of the 10th annual competition of 2010 took place on 4 February 2011 in Prague. More information at http://www.zlatapecka.cz/
J&T BANKA Bratislava is a member of the J&T Group. It focuses on provision of private and investment banking services. It opened its first account on 6 March 2006. As of 30 September 2010 J&T BANKA Bratislava generated profit after taxation of EUR 8.5 million. Operating profit went up by 15.5 per cent to EUR 12.5 million. Available liquidity of J&T BANKA exceeded CZK 16 billion in total. Capital adequacy of the bank is 12.21 per cent. Except J&T BANKA Prague and J&T BANKA Bratislava, the Group includes also the J&T BANK Moscow, J&T Bank Switzerland and since 2008 also J&T BANK & TRUST Barbados. More information at http://www.jt-bank.sk/
author: Mgr. Nikol Kubaská - PR Manager & Spokesperson of J&T